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Automotive TV Creative

 

Patrick never ceases to amaze me with his fresh and innovative creative ideas.  Just when you think it's all "been done before", Patrick delivers a cutting-edge approach that makes the client's message stand out from the rest of the clutter....and that's what it's all about.

Bob Ford, Bob Ford Productions.
 

Patrick Guerra's on-camera work:

Month end sell-off

$100 Challenge

Consumer Alert!

Smiles per gallon

Round and Round (used car 30 second infomercial)

$1 Loan Termination

$29 Down Super Sale

Memorable, humorous: Zero Zone

Customer Testimonial (donut)

3 Great Reasons (putting a positive spin on a tough location)

We're Dealin' (studio spot with Casey Urwin)

Matchbox Cars spot (outside the box)

Forgive and Forget

Sealy Bunch 1 (small dealer association pulling traffic from large metro)

Sealy Bunch 2 (small dealer association pulling traffic from large metro)

Service Dept. spot

Christmas Car Giveaway (studio commercial with Casey Urwin)

Half the Price, Half the Payments

Newspaper comparison spot

Their Ad is Our Ad

 

Amy Clark's on-camera work:

Honda Clearance new

Do the math, Civic new

Cost of ownership, CR-V new

3 rows of savings new

Certified pre-owned Honda new

Payment reduction program new

 

Michael Guerra's on-camera work:

Pontiac Sell-off new

$14.95 Oil Change new

Unique Vehicles Zero Down new

 

Casey Urwin's on-camera work:

Trade testimonial

Trade for anything of value

Event of a Lifetime

New 2 You Inspection new

You just got used

No Bull Sale

Year End Event

New 2 You (used car donut spot)

Buyback Program (understocked sale)

Don't lose your marbles (outside the box)

Don't get milked (outside the box)

5 Star Experience (donut)

Rightside Up Sale

 

TV spots combining on-location and factory footage (no on-camera talent):

Accord cost of ownership

Go Go Altima

Internet spot

Never been done

Go Go Frontier

GM Certified Used Advantage

Below GM Employee Pricing

Grand Opening

Right Side Up Testimonial

$1 Loan Termination

Credit Doesn't Matter

Total Vehicle Eradication

Capital One Sale

More for your trade

Right Side Up Sale

72 Hour Clearance

Pre-Auction Sell-off

 

TV creative with dealer personnel on-camera

Orr Chevy $9.95 Oil Change new

Orr Chevy Used Car donut new

Orr Chevy Big Volume Selling new

Orr Chevy $1 loan termination new

Used Car Price Reduction

The Promise

$1 loan termination

Memorial Day Sale Port Lavaca Dealers

Same year, but half price

Truck for a Buck

Customer Testimonial

Credit Amnesty

100 Guaranteed Loans!

$900 Payment

Memorial Day Sale 2 Port Lavaca Dealers

Down Payment Assistance

100 Car Sale Promo spot

Hidden camera spot for Port Lavaca Ford

Port Lavaca Ford End of Year (2003) hard sell on-camera

Port Lavaca Ford soft sell

Port Lavaca Dodge holiday spot

 

To view healthcare TV creative, press here.

 

To listen to some radio creative, press here.

 

Any problems opening the TV spots, try right clicking the file and "save as" on your computer.

 

The Guerra Group

114 Spokane Avenue ~ Victoria, Tx. ~ 77904

361.576.5917 office ~ 361.576.5928 fax

 

 

 

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