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Creative "Patrick's clients are indeed a part of his soul, and that attitude is transferred to our voice talent and production people. The result...incredible ads." Ray Schilens, President, Radio Lounge USA Creative is the key! The best media buys in the world can't move a market without razor sharp creative! The process starts by establishing where the client is in the mind of the consumer. That will determine what kind of 'marketing warfare' to wage. Then we integrate the client's 'Unique Selling Proposition' with a 'direct response' offer inviting consumers to come and do business with us TODAY. Finally, we focus on 'tone of voice' to position the brand. How we say things is as important as what we say! It's a fact that people like to do business with people they know and trust. At the Guerra Group, we integrate the human element every chance we get. To see some TV creative, press here. To listen to some Radio creative, press here. The Guerra Group 114 Spokane Avenue ~ Victoria, Tx. ~ 77904 361.576.5917 office ~ 361.576.5928 fax
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